New full cycle mobile division contains both in-house mobile studios and new third-party publishing program
Wargaming, maker of World of Tanks, World of Warships, and World of whatever else has announced the formation of Wargaming Mobile, a new division focused on the development and publishing of mobile games―including third-party titles via the Wargaming Mobile Publishing Program.
Wargaming Mobile will be headquartered in Nicosia, Cyprus, where Wargaming’s corporate offices are also located. Leading the charge on Wargaming Mobile is Keith Kawahata, who joined Wargaming in late 2016 after serving in senior management roles at leading mobile games firms including GREE and Kabam.
“Wargaming Mobile brings more than just the Wargaming company’s stellar lineup of proven PC titles ready for adaptation to smartphones and tablets, as has already been done with World of Tanks Blitz,” Kawahata said. “We also offer the Wargaming Mobile Publishing Program, a comprehensive publishing solution for smaller developers to use as a springboard to instant market presence and consumer awareness. We look forward to delivering a strong stable of first- and third-party games that not only leverage our own series of vehicular combat MMOs, but also broaden the Wargaming Mobile lineup to include other game genres, as we did successfully with Gods and Glory.”
The Wargaming Mobile Publishing Program is offering support services to help smaller devs get up off the ground and take their games to soft-launch―for six months at no cost:
- AppsFlyer mobile attribution and marketing analytics solution
- Amazon GameLift and Amazon Web Services: The set of cloud services that provide developers with low-latency networking, high-performance computing protection from DDoS attacks
- Delta DNA analytics platform
- Unreal Engine: Access to professional support via the Unreal Developer Network for all members of the Program who are developing with Unreal Engine 4. In addition, these members get the attention of Epic Games’ marketing, PR and community teams
If a third-party game performs well during the soft-launch phase, it will receive access to Wargaming Mobile’s free-to-play game-design and monetization expertise, funded marketing campaigns, and even financial support for later development stages.
The next step of the Program is a publishing contract. If a third-party game meets mutually agreed upon target metrics, Wargaming Mobile will consider publishing the game, bringing its global distribution and marketing resources to bear.
“Working with Wargaming to publish Gods & Glory was a rewarding experience for all parts of our business,” said Stanislav Savvinykh, CEO of Gods & Glory developer Friday’s Games. “With Wargaming Mobile, the process looks to be even more streamlined while offering more support and expertise from Wargaming and its strategic partners. As any mobile developer can tell you, leave the publishing to the publishers and devote your energy to making your game as fun and engaging as possible―that’s the appeal of Wargaming Mobile.”
To learn more about Wargaming Mobile, its studios, current games, and features of the Mobile Publishing Program, please visit the department’s official website:
For those interested in becoming the Program members and utilising the industry’s top solutions and taking advantage of Wargaming Mobile’s expertise, please fill in an application form at:
